Gina Tesla is the Director, Corporate Citizenship Initiatives, of IBM and part of the IBM Corporate Citizenship leadership team which is responsible for all of IBM’s community development initiatives. In her current position, she specializes in the policies and trends of IBM’s worldwide corporate citizenship. She works to apply IBM’s technological expertise and global reach to the challenges and opportunities created by globalization and emerging markets, a role that includes leading the Corporate and Executive Service Corps. She also supports corporate citizenship in the global community among corporations, NGOs, governments and multinational organizations. Prior to joining IBM, Tesla provided economic development support to Panamanians as a U.S. Peace Corps volunteer. She also had a successful career in advertising that included the launch of Microsoft Windows 2000 and IBM's first global brand campaign.